Product, Price, Distribution and Promotion Essay

Product, Price, Distribution and Promotion - Essay Example The choice of market assumes significance considering the high economic growth of the nation as well as the demand for quality healthcare in the nation. Intensity Level India emerges as one of the most favorable destinations for setting up a healthcare unit for cardiac ailments because of the huge market size. A research reports currently values the Indian healthcare industry at about 34 billion US dollars. This value is expected to reach up to the tune of 40 million dollars by the end of 2012. In addition to this the burgeoning population of the nation also adds to the profitability of the Indian market. In addition the lack of facilities with the government hospitals acts as a lucrative opportunity for the private sector considering the fact that approximately 80 percent of the healthcare spending is being done by the private sector in the nation (PricewaterhouseCoopers, 2007, p.1-2). Marketing Mix Product The proposed cardiac super specialty center would have all the aspects that would provide world class treatment facilities. The hospital would have a narrow breadth with regards to the product offering and would only focus towards cardiac and heart ailments (Berkowitz, 2006, p.218, 219). Apart from separate wings like emergency, and outdoor, the hospital would also have dedicated Intensive Cardiac Care Units, High Dependency Units that would be equipped with latest machinery and equipments. In addition to equipments the hospital would also have quality paramedical staff including qualified nurses and attendants to regularly cater to the patients. Highly expert doctors would be kept as specialists for different ailments related to cardiac problems. In addition to this the hospital would also have tie ups with leading hospitals abroad and would have video conferencing facilities that would help the doctors to consult expert doctors from across the globe. The hospital would also have outdoor facilities for the patients. The hospital would have a 24 hour dedica ted emergency facility for catering to any emergency. Specialized trauma care centers would also be established to cater to patients suffering from severe trauma. Price The new healthcare unit would follow a premium pricing strategy that would be based on the level of specialized healthcare facilities being provided to the organization. A skim based pricing strategy would be adopted as the hospital would be targeting only premium segment patients who are more concerned about the quality of treatment and do not bother about the costs. This would help the hospital to earn better margins to maintain its sustainability and profitability. Maintaining a premium pricing strategy would help in generating greater financial viability and sustainability for the organization to grow and prosper in the future. The hospital would also have tie ups with leading insurance providers and would also provide cashless treatment to the patients based on the quantum of insurance coverage. High level of tr ansparency would be maintained in the billing section with prior consent from patients before initiating any treatment. As a part of corporate social responsibility the company would also provide free treatment to the needy patients. Three percent of the total bed strength would be reserved for charitable purposes. Place/Distribution The new hospital would be located in any of the top four metros of

Decision making process in business Essay Example | Topics and Well Written Essays - 2000 words

Decision making process in business - Essay Example In well known case Donogue VS Stevenson * the Court decided that the manufacturer is liable for the act done because everybody owes a duty of reasonable care to their neighbour.In this case Mrs. Donogue made a valid claim that her continuous illness is due to the consumption of drink in which the decomposed snail was found and it was due to the negligence of manufacturer Mr. Stevenson. Now let's discuss how the above said principles are applicable to the given cases and also we'll advise the parties to the case that how can they resort to these principles to get the benefit of the Law. Since the maintaining the activities of the park in a proper manner are the first and foremost duty of the local council as the maintainer of the park, it owes some duty towards others. The local council must take reasonable standard of care regarding the activities of the park so that it should not cause any harm to the passersby. In the famous case Boulton VS Stone** it was held that defendant should take reasonable care to avoid injuries. here also. ... ue the local council as the defendant for the negligence in the light of above principles and she is entitled to get compensation from the local council. ------------------------------------------------------------------------------------------------- *Donogue VS Stevenson 1932 ,A.C 532 1932 S.C 3 ** Boulton VS Stone2Miss. Marple's case The principles regarding the negligence discussed above are applicable here also. The gardner had to take reasonable care in arranging the flower pot in the right side of the path so that harm to the others should be avoided .Here it is obvious that the gardner has done the breach of duty by arranging the pots in the wrong side, hence Mrs.Marple can file a case against the gardner as defendant and entitled to get compensation from him for the injury caused to her.Mrs.Turtle's CaseIt is apparent from above discussions that Mrs. Turtle can sue the Local council and the doctor as defendants and they are liable to pay off the damages. As said before the local council had to exercise due cares regarding the maintenance of those play amenities in the park as same way in the activities of the park. Mrs. Turtle can sue the doctor as there was a breach of duty on the part of doctor. If he attended Gemma in appropriate manner, Gemma would be alright. The doctor could do some other arrangements to get X-ray done .Instead of this, he just asked the nurse to bandage Gemma's injured ankle and consequently she had permanent limb.From above it is clear that a person is liable to